The FamTech Marketing Webinar Series
Practical sessions on the marketing challenges FamTech founders actually face — from reaching overwhelmed families to building AI workflows for lean teams.
- ✓Marketing to families and caregivers
- ✓AI workflows for lean FamTech teams
- ✓Multi-audience messaging and positioning
- ✓Building trust with overwhelmed audiences
- ✓Channel strategy and content planning
Why I host these webinars
Most marketing content for FamTech founders is either too generic to be useful or too tactical to be strategic. There’s a gap between “here are some marketing tips” and “here’s how to think about your specific market.”
These webinars exist to close that gap. They’re not generic marketing theory, trend reports, or sales pitches. They’re focused, practical conversations about the real challenges founders in this space are navigating right now.
What to expect
- Interactive — live Q&A and open discussion
- Specific — built around frameworks and real examples
- Free — no cost, no pitch, no upsell
Watch previous sessions on demand
Free to watch — no sign-up required.
Marketing to Overwhelmed Families and Caregivers
Families and caregivers need what you’re building — but reaching them is harder than it looks. This session offers a practical framework for marketing to overwhelmed audiences without adding more noise.
What’s covered:
- Why marketing to families and caregivers is uniquely challenging
- What’s actually happening in the first few seconds of attention
- Five filters to reduce friction and mental load
- How to align your marketing with how overwhelmed people consume information
This isn’t a tactics session. It’s a framework for asking less of your audience — because when families are operating at capacity, lighter marketing works better.
Watch Session →AI Workflows for Lean FamTech Teams
Most FamTech founders are already using AI. But even with tools open all day, marketing still feels like guesswork. This session shares a practical system for making AI actually useful — not just faster, but more effective.
What’s covered:
- Why most AI output feels generic (and how to fix it)
- How to turn what’s in your head into AI-ready context
- A simple way to build personas AI can actually use
- Six practical workflows for messaging, content, and decision-making
This isn’t a tools demo or a prompt library. It’s a system built around context — because better AI output doesn’t come from better prompts, it comes from better inputs.
Watch Session →Get notified when the next session opens
If what you’ve read sounds useful, join the list. You’ll get access to past recordings and a heads-up when the next session opens for registration — no spam, just the good stuff.
No spam. You’ll hear from Dan directly when the next session is scheduled.
- Marketing to Overwhelmed Families & Caregivers
- AI Workflows for FamTech Teams