Two Ways to Work Together
Different stages call for different kinds of support. Whether you need a focused strategy engagement or ongoing marketing leadership, every option is built to create momentum — not just ideas.
Clarity and Direction — On Your Timeline
For founders who need to solve a specific challenge or build a comprehensive marketing plan before committing to ongoing support.
Marketing Clarity Session
Solve one specific marketing challenge. A focused, half-day working session built around the question that’s keeping you stuck. You walk away with a clear recommendation and a prioritized action plan — typically within one week.
Best for: Founders who need an expert perspective on a specific decision before committing resources.
Strategy Sprint
Build a complete marketing plan. A comprehensive engagement over 3–4 weeks. I audit your marketing, assess your competitive landscape, and deliver a full strategy — including positioning, messaging, channel priorities, a 90-day execution roadmap, and budget recommendations.
Best for: Companies at a strategic inflection point — pre-launch, entering new markets, post-funding, or resetting after scattered efforts.
Ongoing Marketing Leadership — Embedded in Your Team
For companies ready for dedicated, ongoing marketing leadership. I join your team as your senior marketing leader — with a defined scope, regular cadence, and clear accountability.
Strategic Partnership
Senior direction for teams with execution capability. I set your marketing priorities, guide your team or agencies, and make sure every dollar and hour is pointed at the right things. Your team handles day-to-day execution. I make sure it’s the right work, done well.
Best for: Companies with a marketing hire, content person, or agency partner who need senior strategic direction to focus and accelerate their efforts.
Full Fractional CMO
Your marketing leader — without the full-time hire. The full operator engagement. I own your marketing function: strategy, execution oversight, vendor management, channel performance, team development, and accountability for growth metrics. This is not advisory. This is marketing leadership.
Best for: Growth-stage companies that need a real marketing leader who will own outcomes, build systems, and drive measurable growth.
You don’t need a full marketing team to get started.
Most FamTech companies don’t have a full marketing team — and you don’t need one to work with me. When your marketing requires specialist execution like paid media, SEO, content writing, PR, design, or branding, I bring in trusted partners I’ve worked with across nearly 20 years in marketing and eight years of consulting.
I vet them, manage them, and hold them accountable — just like a full-time CMO would. And if you already have vendors or freelancers you like, I work with them too. Either way, you get one person who owns the full picture.
Not sure which engagement is right for you?
That’s exactly what the first conversation is for. We’ll talk through what you’re building, what’s challenging, and what kind of support would move the needle most. No obligation — just clarity.