Marketing Leadership Built for FamTech
I'm a Fractional CMO who works exclusively in FamTech — leading your marketing, not just advising.
The Right Marketing Help Is Hard to Find in FamTech
You’ve probably tried some version of this before. An agency that ran campaigns but couldn’t connect them to your business goals. A consultant who handed you a strategy deck and disappeared. A junior hire who needed more direction than you had time to give.
FamTech makes this harder. You’re rarely marketing to just one audience — you might be speaking to the parent your product is built for, the HR director who decides whether it reaches them, and the clinician whose recommendation carries weight, all at the same time. Each with different motivations and different definitions of trust.
And the families you’re trying to reach are stretched thin — overwhelmed, short on time, and filtering out most of what hits their inbox or feed. Getting through requires precision, not volume.
It’s why I focus exclusively on FamTech — and why that focus matters.
I Lead Your Marketing. I Own the Results.
Most FamTech founders don’t need more marketing opinions — they need someone who will show up, make decisions, and drive things forward. That’s what I do.
I come in as your senior marketing leader. Not as a consultant dropping in with recommendations. Not as an agency managing deliverables from a distance. As the person who owns your marketing and is accountable for results.
That looks like:
- Positioning and messaging that earns trust with families
- Marketing strategy tied to pipeline and revenue — not just activity
- Execution oversight so things actually get built and shipped
- Performance tracking so you know what’s working and where to invest
- Team and vendor management so your marketing organization gets stronger over time
Two Types of Engagements
Strategy Engagements
For founders who need a clear answer or a comprehensive marketing plan before committing to ongoing support. Choose from a focused clarity session or a full strategy sprint.
Fractional CMO Engagements
For companies ready for dedicated marketing leadership — from senior strategic direction to full operational ownership of your marketing function.
Built for founders navigating the complexity of marketing to families and caregivers.
Health, Mental Health & Wellness
You’re helping families with some of the most personal decisions they’ll ever make — and your marketing has to reflect that. The challenge is communicating real value in a way that builds trust and credibility without oversimplifying what you do.
Caregiving & Life-Stage Support
From fertility to elder care, your customers are navigating high-stress, high-emotion moments. Finding the right tone — empathetic without being clinical, clear without being salesy — is one of the hardest marketing problems in FamTech.
Parenting, Education & Child Development
Parents are drowning in advice and options. If you’re building something genuinely valuable, the challenge isn’t doing more marketing — it’s figuring out how to stand out in a sea of noise without becoming part of it.
Family Finance & Decision-Heavy Platforms
Your product helps families make important financial decisions — but if people understand what you do and still don’t convert, the problem isn’t awareness. It’s confidence. That’s a messaging and trust problem, and it’s solvable.
Three steps. Straight to the point.
Book a free 30-minute call
We talk about what you're building, where you're getting stuck, and where marketing could move the needle. No pitch — just an honest conversation.
Get a recommendation that fits
Based on what I hear, I'll map out which type of support makes sense — from a focused strategy engagement to ongoing Fractional CMO work.
A clear proposal. No surprises.
Transparent scope, transparent pricing. If it's the right fit, we get started. If the timing isn't right, you'll have a proposal ready for when it is.
Champion Partner
I chose FamTech because the marketing here is genuinely hard to get right.
I didn't start here by design. Early in my consulting work I took on a few FamTech clients — and they turned out to be some of the best client relationships I've had. The work felt meaningful in a way that's hard to manufacture.
That led me to start the Founders in Full podcast, where I've had dozens of conversations with FamTech founders building products for families, parents, and caregivers. Those conversations confirmed what I already suspected: this space has real complexity, real stakes, and a genuine need for marketing leadership that understands both.
So I went all in. Around the same time I discovered FamTech.org and joined as a Champion Partner — which deepened my connection to the community and the founders building inside it.
I focus exclusively on FamTech now — not because it's a niche that looked good on paper, but because the work pulled me here.
More about Dan and my approach →What FamTech founders are saying.
The FamTech Marketing Webinar Series
Practical sessions on the marketing challenges FamTech founders actually face — from reaching overwhelmed families to building AI workflows for lean teams. Sign up to get notified of upcoming sessions and access to past recordings.
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View All Sessions →- Marketing to Overwhelmed Families & Caregivers
- AI Workflows for FamTech Teams