Fractional CMO · FamTech Marketing

The senior marketing leader your FamTech company needs — without the full-time hire.

Hands-on leadership from strategy through execution — so you stay focused, build real momentum, and grow without overbuilding your team.

Book a Free Strategy Call →
Before & After Working Together
Before
After
"I don't know where to focus."
A clear plan with priorities.
"Our marketing feels scattered."
One system, moving together.
"We're losing users early."
Users who stay and grow.
"Leads are unpredictable."
A pipeline I can count on.
"We just need someone to own marketing."
Senior leadership. Fractional cost.
Dan Ritzke
Dan Ritzke
Fractional CMO · FamTech Marketing
About Dan

I chose FamTech because the marketing here actually matters.

After 20 years across agencies, in-house teams, and consulting, I made a deliberate choice: go deep on the one category where good marketing genuinely changes outcomes for people's lives.

FamTech marketing doesn't follow standard playbooks. You're speaking to parents and caregivers during emotionally complex, high-stakes moments — and the families you serve deserve better than generic growth tactics.

How I Can Help

Three ways to work together — depending on what you need right now.

There's no one-size-fits-all approach. Different stages call for different kinds of support. Each option stands on its own — and works as a natural next step as your business evolves.

01

Marketing Clarity Session

You know what needs work — you just need direction. A targeted review of one specific thing, with clear recommendations you can act on right away.

$500 one-time
02

Strategy & Planning Engagement

Good ideas, multiple audiences, no clear north star. A structured sprint to align, prioritize, and build a practical plan your team can actually execute.

Starting at $1,500 one-time
03

Fractional CMO Engagement

Work is happening, but direction is missing. Ongoing, embedded marketing leadership — without the overhead or commitment of a full-time hire.

Starting at $3,500 /month
Who I Work With

Built for founders navigating the complexity of marketing to families.

🏥

Health, Mental Health & Wellness

Marketing that's clear, sensitive, and credible — without fear-based tactics or overpromising to vulnerable families.

🌱

Caregiving & Life-Stage Support

From fertility to elder care: high-stakes moments that demand empathy, precision, and restraint in every message.

📚

Parenting, Education & Child Development

Standing out in a crowded, noisy space with positioning that earns trust instead of adding to the overwhelm parents already feel.

💳

Family Finance & Decision-Heavy Platforms

When awareness isn't the problem — confidence is. Marketing that simplifies complexity and builds trust over time.

Getting Started

Three steps. No pressure. Just clarity.

STEP 01

Book a no-pressure strategy call

30 minutes. We talk about what you're building, what's stuck, and where marketing could move the needle. No pitch — just context.

STEP 02

Get a plan built for your stage

Based on your goals, I'll map out which type of support makes sense — from a focused audit to ongoing Fractional CMO work.

STEP 03

Move forward with confidence

A clear proposal with transparent pricing. If it's the right fit, we start. If not, you leave with clarity. That's the only way I work.

Book Your Free Call →
What Founders Say

Real results from real FamTech founders.

"
Dan took the time to understand our mission, goals, and constraints, and tailored his approach to our lean team and budget. The progress we're making now is clear and measurable.
Strategy & Planning Engagement Client
"
The strategy work helped us clarify our thinking, sharpen our direction, and feel more confident about where to focus our marketing efforts moving forward.
Strategy & Planning Engagement Client
"
He's led key initiatives that increased our intakes and significantly improved how we measure marketing performance. I've recommended him to other Founders — and will continue to.
Strategy & Planning Engagement Client
🎙 Free Webinar Series

The FamTech Marketing Webinar Series

Practical sessions on the marketing challenges FamTech founders actually face — from reaching overwhelmed families to building AI workflows for lean teams. Sign up to get notified of upcoming sessions and access to past recordings.

No spam. You'll hear from Dan directly when the next session is scheduled.

Past Sessions
  • Marketing to Overwhelmed Families & Caregivers
  • AI Workflows for FamTech Teams
Subscribers also receive a summary + recording after each session.

Let's talk about what you're building.

Book a free 30-minute call. No pitch, no pressure — just an honest conversation about where you are and where you want to go.

Book Your Free Strategy Call →
Services & Pricing

Three ways to work together.

Every engagement starts where you are. Start with clarity, build to strategy, scale with ongoing leadership.

Tier 1

Marketing Clarity Session

When you know what needs work — you just need direction. A targeted review of one specific thing, with clear recommendations you can act on right away.

  • 1-hour focused strategy session
  • You bring one specific thing — a page, campaign, email, or message
  • Written recommendations, next steps & action items
  • Fast, focused, and free of unnecessary complexity
Investment
$500
one-time
A low-risk first step. No lengthy process, no large commitment.
Tier 2

Strategy & Planning Engagement

When the problem isn't one issue — it's deciding what actually matters most right now. A structured sprint to align, prioritize, and build a plan your team can actually execute.

  • Kickoff call + strategy sessions
  • Audience, positioning & messaging review
  • Clear priorities and decision-making criteria
  • Written strategy & plan your team can execute against
  • Lite or Full depending on scope (~2–6 weeks)
Investment
$1,500
starting at · scales with scope
Lite or Full depending on the complexity of your audiences and what you need.
Tier 3

Fractional CMO Engagement

When you need ongoing guidance and leadership. Embedded marketing leadership that brings senior-level thinking and accountability to your team — without the overhead of a full-time CMO.

  • Weekly status calls + async communication
  • Ongoing strategy sessions and prioritization
  • Consistent direction across campaigns and channels
  • Senior-level thinking embedded in your team
  • Month-to-month commitment — no lock-in
Investment
$3,500
starting at · per month
Scope and pricing customized based on your stage and needs. Month-to-month commitment.
💡
Not sure which option fits? Start with a free strategy call. We'll walk through where you are and figure out what makes sense together. No obligation, no pitch.
Founder Outcomes

What clients say about working with Dan.

"
He's led key initiatives that increased our intakes and significantly improved how we measure marketing performance. Everything feels more organized, more clearly defined.
Strategy & Planning Engagement Client
"
Dan took the time to understand our mission, goals, and constraints. The progress we're making now is clear and measurable, and Dan's responsiveness made him feel genuinely invested.
Strategy & Planning Engagement Client
"
I wasn't sure whether a Fractional CMO would be the right investment. Working with Dan changed that quickly. I've recommended him to other Founders — and will continue to.
Fractional CMO Engagement Client

Let's talk through where you are.

No pressure, no pitch — just an honest conversation about what might help.

Book Your Free Call →
About Dan Ritzke

I chose FamTech because the marketing here actually matters.

After 20 years across agencies, in-house teams, and consulting, I made a deliberate choice: go deep on the one category where good marketing makes a genuine difference to people's lives.

FamTech — companies building products and services for parents, caregivers, and families — is not a simple market. You're speaking to people in emotionally complex, high-stakes moments. Trust matters more than cleverness. Timing matters more than volume. And the consequences of getting it wrong feel higher than in most traditional B2C or B2B marketing.

So I stopped doing everything for everyone and went all-in on this space. Today I work exclusively with FamTech founders who need experienced marketing leadership, clear direction, and a partner who understands that the families they serve deserve better than cookie-cutter tactics.

My role is to help you find focus, make smarter decisions, and build marketing that drives real growth — without overbuilding your team or sacrificing the integrity of what you're creating.

Book a Free Call →
Dan Ritzke and family

I live in the Chicago area with my wife, our two kids, and a golden retriever who has never once cooperated for a family photo.

My Approach

How I work — and why it's different.

Clarity before activity

Most marketing problems aren't channel problems — they're clarity problems. I start by understanding what you're actually trying to accomplish before recommending anything.

FamTech-specific expertise

I don't apply generic B2C or SaaS playbooks to FamTech. The category has its own rules, and I've spent years learning them across many companies and stages.

Honest over comfortable

I'll tell you what's not working, even if it's something you've invested in. Founders deserve honest feedback, not validation of sunk costs.

Results over reports

I care about measurable outcomes — retention, pipeline, qualified leads — not vanity metrics or beautiful decks that sit on a hard drive.

Right-sized support

Different stages need different things. I'm not going to oversell you on an engagement bigger than what you need right now.

A partner, not a vendor

Every founder I work with is a genuine priority — not a line item on a large roster. I stay selective so I can be genuinely invested in every business.

Want to see if we're a good fit?

Book a free 30-minute call. No pitch — just a conversation about what you're building.

Book a Free Call →
The Podcast

Founders in Full

Exploring the future of family-focused solutions — candid conversations with founders on what it really takes to start and scale a FamTech company.

Apple Podcasts Spotify YouTube
Founders in Full
About the Show

Founders in Full explores the future of family-focused solutions — from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive. Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.

Whether you're a family-focused founder, investor, or advocate, you'll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts. Hosted by Dan Ritzke — Fractional CMO and FamTech Marketing Consultant.

All Episodes

Listen here or on your favorite platform

Want to be on the podcast or nominate a fellow FamTech founder?

Schedule a call — I'm always looking for builders doing meaningful work in this space.

Schedule a Call →
Webinars

Practical Marketing Webinars for FamTech Founders

Building for families and caregivers comes with a unique set of marketing challenges. These sessions are designed to tackle them — one focused topic at a time.

Topics We Cover
  • Messaging for FamTech Audiences
  • AI Workflows for Small Teams
  • Positioning in a Crowded Market
  • Content Strategy That Generates Leads
  • Email Marketing for FamTech
  • Sales Enablement
  • Investor Pitches & Marketing Narratives
Why These Exist

Why I host these webinars

I work exclusively with FamTech founders — and I see the same thing over and over: smart, mission-driven companies building meaningful products, but wrestling with positioning, messaging, and how to get traction.

These webinars exist to close that gap. They're not generic marketing theory, trend reports, or sales pitches. They're focused, practical conversations about the real challenges founders in this space are navigating right now.

I only cover a topic if it's a question I'm hearing repeatedly from founders, a problem showing up across multiple companies, and something I can offer specific and actionable guidance on. Many topics come directly from community conversations, podcast interviews, and founder calls.

If there's a topic you're wrestling with, reach out. I genuinely use those suggestions to shape future sessions.

What to expect

  • Interactive — live Q&A and open discussion
  • Specific — built around frameworks and real examples
  • Practical — you should leave with something you can use immediately
Past Webinars

Watch previous sessions on demand

Free to watch — no sign-up required.

Marketing to Overwhelmed Families and Caregivers

Marketing to Overwhelmed Families and Caregivers

Stay Notified

Want to know when the next session is scheduled?

Sign up and you'll get notified when the next session opens for registration — plus access to recordings after each one.

No spam. You'll hear from Dan directly when the next session is scheduled.

If you're building something meaningful for families, I'd love to hear about it.

No pitch, no pressure — just an honest conversation about where you are and where you want to go.

Let's Talk →
Marketing Clarity Session

Sometimes you just need someone to look at one thing and tell you what they see.

A focused, single-session engagement for FamTech founders who know something isn’t working — and want a clear outside perspective on what to do about it.

$500 · Delivered in approximately one week
Get Started →
Is This Right for You?

This is for you if…

You’re not looking for a full audit. You’re not ready for an agency. You just have one specific thing that’s been nagging at you — and you want someone who knows this space to look at it honestly and tell you what they think.

Maybe your messaging feels unclear but you can’t pinpoint why. Maybe your website is getting traffic but nobody’s converting. Maybe you’ve been sending emails and the engagement just isn’t there. Maybe you have a hunch about what’s wrong but want someone to pressure-test it before you make a move.

This is a good fit if:

You have one clearly defined marketing challenge you want to work through
You want an outside perspective without a long-term commitment
You need clear recommendations you can act on immediately
You’re not sure what’s wrong — but you know something is
The Process

How it works

1
Step 1
We agree on the focus

Before anything starts, we align on exactly what we’re looking at. One challenge, one clear scope. This keeps the session productive and the output actionable.

2
Step 2
You complete a short intake

You’ll share context about your business, your audience, and what you’ve already tried. The more honest and specific you are here, the more useful the session will be.

3
Step 3
We meet for a 90-minute working session

This isn’t a presentation — it’s a working conversation. We look at what’s in place, pressure-test assumptions, and work through the challenge together. You’ll leave the call with a clearer picture than when you started.

4
Step 4
You receive written recommendations

Within a few days I’ll send a clear, written summary of what I found, what I think is causing the problem, and what I’d recommend doing about it — in priority order. Something you or your team can act on immediately.

Scope & Expectations

What this is and isn’t

This is a clarity and decision-making engagement. It is not a full audit, an execution project, or a long-term commitment.

Common challenges founders bring to a Marketing Clarity Session:

Messaging or positioning that feels unclear or inconsistent
A website that isn’t converting the way it should
Email campaigns with low engagement
Content that isn’t gaining traction
A specific decision you need a second opinion on
Next Steps

What happens after

Some founders take the recommendations and run with them on their own. Others use the session as a starting point for a Strategy Engagement or ongoing Fractional CMO work. Either is completely fine — there’s no obligation to continue, and I’ll always be honest if I think you need more or less than what I offer.

Format
Intake + 90-min working session + written recommendations
Timeline
Approximately one week
Investment
$500
Availability
Limited — small number per month

Not sure if this is the right fit? Schedule a free call and we’ll figure it out together.

Schedule a Call →
Other Ways to Work Together

Need more than one session?

Strategy Engagement
If one challenge has turned into many
When the problem isn’t a single tactic but a lack of clear priorities and direction, a Strategy Engagement helps you step back, build a focused plan, and leave with something your team can execute against.
Learn More →
Fractional CMO Engagement
If you want someone in your corner ongoing
When you need more than a one-time perspective — you need a consistent marketing leader embedded in your business, keeping strategy and execution aligned month after month.
Learn More →

Ready to get some clarity?

Book a free call and we’ll make sure this is the right fit before you commit to anything.

Book a Free Call →
Strategy Engagement

You don’t have a marketing problem. You have a prioritization problem.

A focused strategy engagement for FamTech founders who are ready to stop guessing and start executing against a clear plan.

Starting at $1,500
Get Started →
Is This Right for You?

This is for you if…

You’re doing the work. You’re putting out content, running campaigns, showing up consistently — but it feels scattered. There’s no clear through-line connecting what you’re doing to where you’re trying to go. And every week there are five new things you could be working on, with no reliable way to decide what actually matters most.

This is a good fit if:

You have multiple audiences, use cases, or channels — and no clear order of operations
Your team is executing but lacks a strategic north star to work from
You’re about to make a significant marketing investment and want to make sure it’s the right one
You’ve been operating on instinct and you’re ready to pressure-test your assumptions
You want a plan you can actually execute — not a theoretical framework that sits in a folder
The Process

How it works

1
Step 1
Intake and context gathering

You’ll complete a detailed intake covering your business, audiences, goals, current marketing activity, and constraints. This gives me the foundation I need to come into our working sessions prepared — not asking questions you’ve already answered.

2
Step 2
Deep-dive working session

We spend focused time together working through your priorities, positioning, and marketing direction. This is a working session — not a presentation. We pressure-test assumptions, make decisions, and get aligned on what matters most.

3
Step 3
Strategy synthesis

Between our sessions I’m working. I take everything we’ve discussed and synthesize it into a clear, written strategy document — covering your audiences, positioning, priorities, and recommended direction. This is a real deliverable, not a slide deck full of frameworks.

4
Step 4
Review and refinement

We review the strategy together, pressure-test it against your real constraints, and refine anything that needs adjusting. You leave with something your team can execute against immediately.

Scope & Investment

Two ways to engage

Strategy Engagement
Best for getting clear on direction and priorities
What’s included
  • Detailed intake and preparation
  • One deep-dive working session
  • One follow-up working session
  • Written strategy document with clear priorities and directional recommendations
Investment
$1,500–$2,000
Timeline
2–3 weeks
Strategy Engagement Plus
Best for clarity plus a concrete execution plan
Everything in Strategy Engagement, plus
  • Positioning and messaging clarity document
  • Channel prioritization framework
  • 30/60/90-day execution roadmap
  • One additional refinement session
Investment
$3,000–$4,000
Timeline
4–6 weeks

Not sure which is right for your situation? We can figure that out on a call — there’s no pressure to decide in advance.

What You Get

What you walk away with

Regardless of which engagement you choose, you’ll leave with clear answers to the questions that have been slowing you down:

Who are we actually trying to reach — and what do they need to hear?
What should we be focusing on right now — and what should we stop doing?
What does a realistic, executable plan look like for the next 90 days?
How do we measure whether it’s working?
Next Steps

What happens after

Some founders take the strategy and execute it with their own team. Others use it as the foundation for ongoing Fractional CMO support. Either is completely fine — the strategy is yours regardless, and there’s no obligation to continue working together.

Format
Intake + working sessions + written strategy deliverables
Timeline
2–6 weeks depending on scope
Investment
Starting at $1,500
Best Fit
FamTech founders who need clarity, prioritization, and a plan they can execute
Get Started → Not sure? Schedule a free call →
Other Ways to Work Together

Not sure a sprint is what you need?

Marketing Clarity Session
If you just have one specific thing to work through
Not ready for a full strategy engagement? A Marketing Clarity Session is a focused, single-session look at one specific challenge — with clear written recommendations you can act on immediately.
Learn More →
Fractional CMO Engagement
If you want the strategy plus someone to lead it
A Strategy Engagement gives you the plan. A Fractional CMO Engagement gives you the ongoing leadership to execute it, refine it, and keep it moving as your business evolves.
Learn More →

Ready to get clear on what matters most?

Let’s talk through where you are and figure out the right place to start.

Book a Free Call →
Fractional CMO Engagement

Your marketing needs a leader. Not another vendor.

Ongoing, embedded marketing leadership for FamTech founders who are ready to move with clarity, build real momentum, and grow without overbuilding their team.

Starting at $3,500/month · Month-to-month
Get Started →
Is This Right for You?

This is for you if…

You’ve got a product worth marketing. You might even have a small team, a few vendors, or an agency relationship. But there’s no one sitting at the table making sure everything is connected — that the strategy is sound, the priorities are right, and the execution is actually moving in the right direction.

Maybe you’ve been the de facto marketing lead on top of everything else you’re doing as a founder. Maybe you’ve tried handing it off and it hasn’t worked. Maybe marketing keeps getting pushed to the back burner because there’s no one accountable for keeping it moving.

This is a good fit if:

You’re ready for senior marketing leadership but not ready to hire full-time
You have a team, vendors, or contractors who need clear direction and coordination
You want someone who understands FamTech — the audiences, the trust dynamics, the complexity — without having to explain it from scratch
You’re tired of marketing feeling reactive and want it to feel intentional
You want a strategic partner who looks at your business holistically — not just through a narrow marketing lens
What the Work Looks Like

What this actually looks like

This is not consulting from the sidelines. I work embedded in your business — inside your Slack, your Notion, your project management system, your marketing accounts. I show up the way a full-time marketing leader would, just without the full-time cost.

What’s typically included:

Weekly working or status call to review priorities and decisions
Monthly strategy session to zoom out and look at the bigger picture
Async support via email, Slack, or your team’s tools
Access to marketing accounts, CRM, email platform, and ad accounts
Regular written strategy documents and recommendations
Hands-on help with copy, campaign briefs, email sequences, and content direction
Coordination with your internal team, agencies, and contractors
Direct input on business decisions where marketing intersects with product, pricing, or positioning

No two engagements look exactly the same — because no two FamTech companies are exactly the same. The structure adapts to your team, your tools, and how you work best.

What to Expect

How the first six months typically look

I recommend planning for a minimum of six months before evaluating next steps. Here’s why — and what those six months actually look like.

1
Months 1–2
Onboarding and Strategy

We start by learning everything. Kickoff call, full information access, SME interviews with your team, conversations with customers and partners, and whatever additional discovery is needed to get a complete picture.

At the same time — we don’t wait. In parallel with onboarding, I’m already identifying quick wins and pushing for early traction. Unclear messaging gets tightened. Obvious friction in the funnel gets addressed. Smart movement starts immediately.

By the end of this phase you’ll have a clear strategy, defined priorities, and early execution already underway.

2
Months 2–3
Execution and Building Systems

This is where we hit our stride. With the strategy in place, we shift focus to building the systems that make execution sustainable — who does what, what gets automated, how to prioritize, and how to stay focused on what actually moves the needle.

The goal isn’t just to execute more. It’s to execute more efficiently — doing better work with less time and effort, and building a rhythm your team can maintain.

3
Months 4–5
Tracking and Optimization

We now have enough in motion to start learning from. This phase is about tracking signals, reviewing performance against KPIs, diagnosing what’s working and what isn’t, and making smart adjustments — to messaging, channel mix, targeting, cadence, and more.

Marketing gets sharper here. Less guessing, more informed decision-making.

4
Month 6
Evaluation

We step back and look at everything — what we set out to do, what we accomplished, what’s still in motion, and what comes next. Most clients choose to continue at this point. Some adjust the scope. Some bring certain work in-house. Some expand into new areas. Whatever makes the most sense for where you are — that’s what we’ll recommend.

A Different Kind of Engagement

More than just a marketing lens

One of the things founders consistently tell me is that working together doesn’t feel like working with a marketing consultant. It feels like having a senior business partner who happens to own marketing.

That means I’m not just looking at your campaigns and your content. I’m looking at your positioning in the market, your pricing, your product mix, your sales conversations, and where marketing and business strategy intersect.

I’ve helped a founder realize they were going to market with too many products aimed at too many audiences — and the decision to focus on one was a business decision, not just a marketing one. Marketing was the lens that helped us get there. That’s the kind of work this engagement is built for.

Deliverables

What I typically work on

Deliverables vary by client and stage, but commonly include:

Marketing strategy documents and priority frameworks
Messaging and positioning frameworks
Content strategy and editorial calendars
Channel strategy and campaign briefs
Email sequences and nurture flows
Landing page and website copy
Competitive and audience research
Reporting frameworks and KPI dashboards
Vendor and agency coordination and oversight
Format
Weekly calls + monthly strategy session + async support + hands-on execution
Timeline
Month-to-month, minimum six months recommended
Investment
Starting at $3,500/month — scales based on scope and team size
Availability
Limited number of clients at any given time
Get Started → Not sure? Schedule a free call →
Other Ways to Work Together

Not ready for ongoing work yet?

Marketing Clarity Session
If you want to start with one focused conversation
A Marketing Clarity Session is a low-commitment way to get an outside perspective on one specific challenge — and a clear sense of what it’s like to work together.
Learn More →
Strategy Engagement
If you need a clear plan before committing to leadership
A Strategy Engagement is a natural first step for founders who want to get aligned on priorities and build a solid strategic foundation before bringing on ongoing marketing leadership.
Learn More →

If you’re building something meaningful for families, I’d love to hear about it.

No pitch, no pressure — just an honest conversation about where you are and where you want to go.

Book a Free Call →
FAQ

Questions founders ask before working together.

Everything you want to know before we work together.

About FamTech & Who I Work With

What kinds of companies do you work with?

+

I work with FamTech companies and family-focused brands building products or services for parents, caregivers, and families — including parenting platforms, education and childcare services, family financial tools, mental health and wellness brands, and other businesses supporting families across different life stages.

Do you only work with "tech" companies?

+

No. While many of my clients are technology-enabled, I also work with service-based businesses, education and wellness brands, and product companies. If your audience includes families and caregivers, I can help.

Why do you focus exclusively on FamTech?

+

Because marketing here follows different rules. You're not selling a simple product or a transactional service — you're speaking to parents and caregivers during moments that are emotional, personal, and often overwhelming. Trust matters. Timing matters. The consequences of getting it wrong feel higher than in most markets. I chose to focus here because I believe it requires a level of specificity that a generalist practice can't offer.

About the Work

What exactly is a Fractional CMO?

+

A Fractional CMO is a senior marketing leader who works with your company on a part-time, flexible basis — helping set direction, prioritize what matters, and guide execution as you grow. You get experienced marketing leadership without the cost or commitment of a full-time CMO or Head of Marketing.

What does a Fractional CMO actually do?

+

In practice, I act as your marketing lead. I help set priorities, turn strategy into clear plans, guide execution, and keep marketing moving in the right direction as your business evolves. That often includes messaging, channel strategy, and supporting your team or vendors.

How is this different from hiring a marketing agency?

+

Agencies execute. I think. Agencies are built to produce deliverables — ads, content, campaigns. I'm built to determine what you should be doing first, then help you execute or oversee the execution. Most agencies need someone to set the direction. That's the role I play.

Do you work with companies that are already working with other vendors or agencies?

+

Yes. Most of my clients have existing relationships with agencies, freelancers, or contractors when we start working together. My role isn't to replace them — it's to bring strategic direction to the work they're doing. Often, vendors do better work when there's clear leadership guiding priorities and keeping everything aligned.

Do you work with companies that have a small internal marketing team — or no team at all?

+

Yes. I work with companies across a wide range of team sizes — from founders doing all of their own marketing, to companies with a dedicated team of one or two, to organizations with a larger marketing function that needs senior leadership. The engagement adapts to your situation. What matters more is where you're trying to go, not how your team is currently structured.

About the Engagements

What are the different ways to work together?

+

There are three options, depending on what you need right now:

  • Marketing Clarity Session — A focused engagement for when marketing feels scattered or you need an outside perspective on a specific challenge. You'll leave with clear recommendations and a defined next step.
  • Strategy Engagement — A deeper engagement where we step back, build a focused marketing strategy, and create a practical roadmap you can execute over time.
  • Fractional CMO Engagement — Ongoing, month-to-month marketing leadership. I work as your embedded marketing lead — setting priorities, guiding execution, and adjusting strategy as your business evolves.

Each option stands on its own and also works as a natural next step as your needs grow.

What if I'm not sure which option I need?

+

That's completely normal — you don't need to figure that out on your own. We can talk through what you're trying to solve and determine together whether a Marketing Clarity Session, Strategy Engagement, or Fractional CMO Engagement makes the most sense based on your goals, timeline, and resources.

Can we start small before committing to ongoing work?

+

Absolutely — and many clients do exactly that. The Marketing Clarity Session and Strategy Engagement are designed to stand on their own, and they also serve as a natural on-ramp to a Fractional CMO Engagement if the fit is right. There's no pressure to escalate, and I'll always be honest if a smaller engagement is what you actually need right now.

How do ongoing Fractional CMO Engagements work?

+

They're month-to-month, so you're not locked into a long-term contract. That said, I generally recommend planning for at least six months together. It takes time to clarify direction, put the right systems in place, and build real momentum. Most clients find that timeline allows us to do the work thoughtfully and see meaningful progress.

Getting Started

What if I'm not sure this is the right fit or the right time?

+

That's completely okay. A short conversation is usually enough to figure that out. If it's not a good fit — or if the timing isn't right — I'll be honest with you. The goal is clarity, not a sale.

How do we get started?

+

We'll start with a short conversation about your business and what you're trying to solve. From there, we'll decide together which engagement makes the most sense. No pressure — just a clear next step.

Still have a question?

Book a free call and ask me directly. Straightforward questions get straightforward answers.

Book a Free Call →