Fractional CMO leadership for growing FamTech companies and behavioral health group practices

Your business has grown. Your marketing needs clear direction, stronger coordination, and someone accountable for results. I lead the strategy, team, and partners to connect marketing with your next stage of growth.

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When Marketing Has the Right Senior Leadership
Before
After
"We have too many competing priorities."
We know where to focus and what can wait.
"Our team and agencies aren't aligned."
Everyone works toward the same business goals.
"We're spending, but what's paying off?"
We use performance to guide investment.
"Is this the marketing we need to grow?"
Our approach fits where we are and where we're going.
"Marketing is still on me to think about."
A senior leader carries that responsibility and leads the work.

Marketing leadership for two types of organizations

FamTech Companies

Companies building products and services that help parents, families, and caregivers navigate everyday life — from parenting and childcare to financial wellness, education, healthcare, aging, caregiving, and beyond.

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Behavioral Health Practices

Therapy, counseling, psychology, psychiatry, child and family behavioral health, and specialty practices looking to grow with a more strategic approach to marketing.

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Your business has grown. Has your marketing kept up?

You may already have a marketing person, agencies, or freelancers doing good work. But as your team grows and the business becomes more complex, deciding where to focus, coordinating everyone, and figuring out what’s working can still fall to you.

The work gets done, but you’re left wondering whether it adds up to the right approach for where the business is going. That makes it harder to invest confidently, give your team clear direction, and spot what needs to change.

Marketing leadership for your next stage of growth

As your fractional CMO, I step in to lead your marketing as the business grows. I set the direction, lead your team and partners, and stay involved to keep the work moving—reviewing progress, making decisions, and adjusting priorities as your business changes.

Set the strategy

Turn your business goals into clear marketing priorities, a practical plan, and decisions about what can wait.

Connect marketing with the customer experience

Make sure your messaging, website, campaigns, and sales or intake process work together—from someone’s first interaction with your business through becoming a customer or client.

Lead the people

Give your internal team and outside partners direction, feedback, and accountability so you aren’t left coordinating everyone.

Keep progress aligned with your goals

Stay focused on whether we’re making progress toward your business goals, tracking the measures that matter, and adjusting priorities as goals shift or new challenges emerge. Keep your team informed about what’s changing and what needs to happen next.

Make performance useful

Review results regularly and connect marketing activity to business outcomes so we can decide where to invest, what to change, and when to adjust the plan.

Address what’s getting in the way

Work with your team to identify and address obstacles—from lead quality and intake to capacity and retention—that affect what marketing can accomplish.

Get the level of marketing leadership you need

For some organizations, that means ongoing Fractional CMO leadership. For others, it starts with a focused strategic project.

What my clients are saying

"
Our marketing attempts felt like guesswork and a bit chaotic. Dan walked us through content planning, marketing channels, and execution of a plan designed to engage our audience without overwhelming us. The progress we are making now is clear and measurable.
"
The strategy work helped us clarify our thinking, sharpen our direction, and feel more confident about where to focus our marketing efforts moving forward.
"
Dan has been at the helm of so many important marketing initiatives. We were able to measure our leads better than ever before and increase our intake inquiries. Our marketing feels more streamlined, organized, and clearly defined.
Dan Ritzke
FamTech.org Champion Partner

Nearly 20 years in marketing taught me to look beyond marketing

I spent more than a decade on the agency side, then several years consulting with companies on marketing, strategy, and growth. Along the way, I learned that the biggest marketing problems rarely stay neatly inside the marketing department.

Today, I bring those experiences together as a Fractional CMO, with a focus on FamTech companies and Behavioral Health Practices.

More about Dan and my approach →

It starts with a conversation

STEP 01

Let's talk about what's going on

We'll talk about your business, what's working, what's not, what you're trying to accomplish, and where you're getting stuck.

STEP 02

I'll give you my perspective

I'll share what I see, where I think the biggest opportunities are, and — if I can help — what I'd recommend.

STEP 03

You decide what makes sense

That might mean an ongoing Fractional CMO engagement, a focused project, or simply taking what we discussed and running with it.

Have a marketing challenge you want to talk through?

You don’t need to know exactly what kind of help you need — or wait until the timing feels perfect. Let’s start with a conversation.

Let’s Talk →