I work with FamTech companies — brands, platforms, and services built for families, parents, and caregivers. That includes parenting platforms, education and childcare services, family financial tools, mental health and wellness brands, caregiving support companies, and other businesses supporting families across different life stages.

If your product or service is built to support families, parents, or caregivers in any capacity, we should talk. FamTech is a broad and growing category, and many founders don’t realize they’re part of it. You don’t need to identify as a “tech company” to be a fit — I work with service-based businesses, wellness brands, product companies, and more. The common thread is that your audience includes families and the marketing challenges that come with reaching them.

No. While many of my clients are technology-enabled, I also work with service-based businesses, education and wellness brands, and product companies. If your audience includes families and caregivers, I can help.

A Fractional CMO is a senior marketing executive who works with your company on a part-time basis. You get experienced marketing leadership — strategy, execution oversight, vendor management, team direction, and accountability for results — without the cost or commitment of a full-time hire.

I function as your marketing leader. Depending on the engagement, that includes setting strategy, directing what gets built and shipped, managing agencies and freelancers, tracking channel performance, developing your team, and owning marketing metrics. I don’t just advise — I lead the work and take accountability for outcomes.

The Strategic Partnership is for companies that have some execution capability — a marketing hire, a content person, or an agency — and need senior strategic direction to focus and accelerate their efforts. I set priorities, review work, and guide your team. The Full Fractional CMO is the operator engagement — I own your marketing function, manage your vendors, run standups, track performance, and am accountable for growth metrics. The difference is depth of ownership.

Both tiers are month-to-month after an initial 3-month commitment. The first 2–4 weeks include a structured onboarding period where I audit your current marketing, meet your team, and build a prioritized plan. From there we move into a regular cadence of calls, async communication, and execution.

That’s common, and it’s not a problem. When your marketing needs specialist execution — paid media, SEO, content writing, PR, design, or branding — I bring in trusted partners I’ve worked with across nearly 20 years in marketing. I vet them, manage them, and hold them accountable. And if you already have vendors or freelancers you like, I work with them too. Either way, you get one person who owns the full picture.

Yes. I often work with companies that already have a team but need clearer direction, better prioritization, or more senior leadership. My role is to make your team more effective — not replace them.

That’s what the Marketing Clarity Session is designed for. It’s a focused, half-day working session built around one specific question — positioning, messaging, channel strategy, launch planning, or anything else that’s blocking progress. You walk away with a clear recommendation and an action plan.

A Marketing Clarity Session is focused on one specific question or challenge — you get a clear answer and action plan, typically within a week. A Strategy Sprint is a deeper, multi-week engagement where I audit your marketing, assess your competitive landscape, and deliver a comprehensive strategy with positioning, messaging, channel priorities, a 90-day roadmap, and budget recommendations.

That’s completely normal. You don’t need to figure that out on your own. We’ll talk through what you’re trying to solve and figure out together whether a Marketing Clarity Session, Strategy Sprint, Strategic Partnership, or Full Fractional CMO engagement makes the most sense.

That’s okay. A short conversation is usually enough to figure that out. If it’s not a good fit or the timing isn’t right, I’ll be honest and tell you. The goal is clarity, not pressure.

We start with a short conversation about your business and what you’re trying to solve. From there, we figure out together which engagement makes the most sense. No pressure — just a clear next step.