Marketing leadership for organizations improving the lives of parents, families, and caregivers

I provide senior marketing leadership for FamTech companies and Behavioral Health Practices — leading your marketing, not just advising.

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When marketing has direction
Before
After
"I don't know where to focus."
We have clear priorities tied to our business goals.
"Our marketing feels scattered."
Our marketing is working from one clear strategy.
"I'm not sure what's actually working."
We know what's driving results.
"I don't know who should be doing what."
We have the right people focused on the right work.
"Marketing keeps falling back on me."
Someone owns marketing and keeps it moving.

Marketing leadership built for your world

FamTech Companies

Companies building products and services that help parents, families, and caregivers navigate everyday life — from parenting and childcare to financial wellness, education, healthcare, aging, caregiving, and beyond.

Behavioral Health Practices

Therapy, counseling, psychology, psychiatry, child and family behavioral health, and specialty practices looking to grow with a more strategic approach to marketing.

Marketing doesn't need more activity. It needs an owner.

You may already have people doing the work — an internal marketing person, agencies, freelancers, ad partners, a web team. What’s often missing is someone senior looking across all of it, setting the priorities, and taking responsibility for whether it’s actually working.

That means asking bigger questions. Are we focused on the right opportunities? Where are leads really coming from? What happens after they come in? Where are we losing them? Which investments are paying off? What should we do more of — and what should we stop doing?

That’s the role I play as a Fractional CMO. I lead the marketing function, connect it to the business, and take ownership of moving the right numbers.

I don't just manage marketing. I connect it to the business.

Marketing doesn't operate in isolation. Generating more leads doesn't help if they're the wrong leads. More inquiries don't matter if they don't convert. And improving conversion only goes so far if retention, capacity, or customer economics don't support the growth.

My job is to understand the whole system — business goals, marketing, lead generation, sales or intake, conversion, retention, and revenue — and determine where marketing can have the greatest impact.

Then I lead the people and resources responsible for making it happen.

Set the strategy

Translate business goals into clear marketing priorities, decisions, and a plan for getting there.

Build the system

Connect messaging, channels, lead generation, sales or intake, measurement, and the customer journey instead of treating them as separate activities.

Lead the people

Give internal staff, agencies, freelancers, and specialists clear direction — and make sure everyone is working toward the same goals.

Own the numbers

Define what matters, create visibility into performance, and use real results to decide where to invest, what to change, and what to stop.

Find what’s getting in the way

Look beyond campaign metrics to identify bottlenecks and opportunities across the parts of the business that determine whether marketing actually works.

Get the level of marketing leadership you need

For some organizations, that means ongoing Fractional CMO leadership. For others, it starts with a focused strategic project.

What my clients are saying

"
Our marketing attempts felt like guesswork and a bit chaotic. Dan walked us through content planning, marketing channels, and execution of a plan designed to engage our audience without overwhelming us. The progress we are making now is clear and measurable.
"
The strategy work helped us clarify our thinking, sharpen our direction, and feel more confident about where to focus our marketing efforts moving forward.
"
Dan has been at the helm of so many important marketing initiatives. We were able to measure our leads better than ever before and increase our intake inquiries. Our marketing feels more streamlined, organized, and clearly defined.
Dan Ritzke
FamTech.org Champion Partner

Nearly 20 years in marketing taught me to look beyond marketing

I spent more than a decade on the agency side, then several years consulting with organizations on marketing, strategy, and growth. Along the way, I learned that the biggest marketing problems rarely stay neatly inside the marketing department.

What's happening with leads, sales or intake, the customer experience, retention, capacity, and the economics of the business all shape what marketing should do — and whether it actually works.

That's what led me to the Fractional CMO work I do today. I bring the perspective of an agency marketer and consultant, but my role is broader: understand the business, set the marketing direction, lead the people doing the work, and connect it all to measurable outcomes.

My work today is focused on FamTech companies and Behavioral Health Practices, where that combination of marketing leadership, business thinking, and category experience can have the greatest impact.

I also host Founders in Full, where I talk with founders building companies in this space.

More about Dan and my approach →

It starts with a conversation

STEP 01

Let's talk about what's going on

We'll talk about your business, what's working, what's not, what you're trying to accomplish, and where you're getting stuck.

STEP 02

I'll give you my perspective

I'll share what I see, where I think the biggest opportunities are, and — if I can help — what I'd recommend.

STEP 03

You decide what makes sense

That might mean an ongoing Fractional CMO engagement, a focused project, or simply taking what we discussed and running with it.

Let’s Talk →

Have a marketing challenge you want to talk through?

You don’t need to know exactly what kind of help you need — or wait until the timing feels perfect. Let’s start with a conversation.

Let’s Talk →