Marketing leadership for organizations improving the lives of parents, families, and caregivers
I provide senior marketing leadership for growing organizations in FamTech, AgeTech, and Behavioral Health — leading your marketing, not just advising.
Marketing doesn't need more activity. It needs an owner.
You may already have people doing the work — an internal marketing person, agencies, freelancers, ad partners, a web team. What’s often missing is someone senior looking across all of it, setting the priorities, and taking responsibility for whether it’s actually working.
That means asking bigger questions. Are we focused on the right opportunities? Where are leads really coming from? What happens after they come in? Where are we losing them? Which investments are paying off? What should we do more of — and what should we stop doing?
That’s the role I play as a Fractional CMO. I lead the marketing function, connect it to the business, and take ownership of moving the right numbers.
I don't just manage marketing. I connect it to the business.
Marketing doesn't operate in isolation. Generating more leads doesn't help if they're the wrong leads. More inquiries don't matter if they don't convert. And improving conversion only goes so far if retention, capacity, or customer economics don't support the growth.
My job is to understand the whole system — business goals, marketing, lead generation, sales or intake, conversion, retention, and revenue — and determine where marketing can have the greatest impact.
Then I lead the people and resources responsible for making it happen.
Set the strategy
Translate business goals into clear marketing priorities, decisions, and a plan for getting there.
Build the system
Connect messaging, channels, lead generation, sales or intake, measurement, and the customer journey instead of treating them as separate activities.
Lead the people
Give internal staff, agencies, freelancers, and specialists clear direction — and make sure everyone is working toward the same goals.
Own the numbers
Define what matters, create visibility into performance, and use real results to decide where to invest, what to change, and what to stop.
Find what’s getting in the way
Look beyond campaign metrics to identify bottlenecks and opportunities across the parts of the business that determine whether marketing actually works.
Two ways to work together
Fractional CMO
Ongoing, month-to-month senior marketing leadership for organizations that need someone to own the marketing function without hiring a full-time CMO.
I set the strategy, lead the people and partners doing the work, connect marketing to the broader business, and create accountability around the numbers that matter.
Learn More →Focused Projects
Not every marketing challenge requires an ongoing engagement. I also take on select one-off projects when there’s a clear problem to solve, opportunity to evaluate, or decision to make.
That might include a focused marketing review, positioning and messaging work, go-to-market strategy, an assessment of what’s working and what’s not, or a broader strategic marketing plan.
Learn More →I specialize in three areas
FamTech
Companies building products and services that help parents and families navigate everyday life — from parenting and childcare to financial wellness, education, healthcare, and beyond.
AgeTech
Companies helping older adults, caregivers, and families navigate aging — including technology, services, senior care, and caregiving solutions.
Behavioral Health Practices
Therapy, counseling, psychology, psychiatry, child and family behavioral health, and specialty practices looking to grow with a more strategic approach to marketing.
Getting started is simple
Start with a conversation
We'll talk about your business, what's working, what's not, and what you're trying to accomplish.
I'll recommend the right approach
If I can help, I'll recommend either ongoing Fractional CMO leadership or a focused project based on what you actually need.
Decide if it makes sense
You'll get a clear scope and transparent pricing. If it's the right fit, we get started.
Champion Partner
Hey, I’m Dan.
I've spent nearly 20 years in marketing, helping organizations figure out what to prioritize, how to execute it, and how to turn marketing into something the business can actually rely on.
Today, I work as a Fractional CMO and marketing strategist, providing senior leadership to organizations that need someone to set the direction, lead the people doing the work, and connect marketing performance to the bigger business picture.
My work has increasingly centered on organizations serving parents, families, and caregivers, particularly across FamTech, AgeTech, and Behavioral Health. I'm also a FamTech.org Champion Partner and host Founders in Full, where I talk with founders building companies in this space.
More about Dan and my approach →What clients are saying
The family & caregiving marketing webinar series
Practical sessions on the marketing challenges FamTech founders actually face — from reaching overwhelmed families to building AI workflows for lean teams. Sign up to get notified of upcoming sessions and access to past recordings.
No spam. You'll hear from Dan directly when the next session is scheduled.
- Marketing to Overwhelmed Families & Caregivers
- AI Workflows for FamTech Teams