Marketing leadership for companies improving the lives of parents, families, and caregivers

I provide senior marketing leadership for FamTech companies and Behavioral Health Practices — leading your marketing, not just advising.

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When marketing has direction

Before

After

"I don't know where to focus."

We have clear priorities tied to our business goals.

"Our marketing feels scattered."

Our marketing is working from one clear strategy.

"I'm not sure what's actually working."

We know what's driving results.

"I don't know who should be doing what."

We have the right people focused on the right work.

"Marketing keeps falling back on me."

Someone owns marketing and keeps it moving.

Marketing leadership built for your world

The best marketing leadership starts with understanding the business behind the marketing. I focus on two types of organizations where I understand the customers, the business, and the challenges that shape what marketing needs to do.

FamTech Companies

Companies building products and services that help parents, families, and caregivers navigate everyday life — from parenting and childcare to financial wellness, education, healthcare, aging, caregiving, and beyond.

Behavioral Health Practices

Therapy, counseling, psychology, psychiatry, child and family behavioral health, and specialty practices looking to grow with a more strategic approach to marketing.

Marketing doesn't need more activity. It needs an owner.

You may already have people doing the work — an internal marketing person, agencies, freelancers, ad partners, a web team. What’s often missing is someone senior looking across all of it, setting the priorities, and taking responsibility for whether it’s actually working.

That’s the role I play as a Fractional CMO. I lead the marketing function, connect it to the business, and take ownership of moving the right numbers.

I don't just manage marketing. I connect it to the business.

Marketing doesn't operate in isolation. My job is to understand the business around it, determine where marketing can have the greatest impact, and lead the people and resources responsible for making it happen.

Set the strategy

Translate business goals into clear marketing priorities, decisions, and a plan for getting there.

Build the system

Connect messaging, channels, lead generation, sales or intake, measurement, and the customer journey instead of treating them as separate activities.

Lead the people

Give internal staff, agencies, freelancers, and specialists clear direction — and make sure everyone is working toward the same goals.

Own the numbers

Define what matters, create visibility into performance, and use real results to decide where to invest, what to change, and what to stop.

Find what’s getting in the way

Look beyond campaign metrics to identify bottlenecks and opportunities across the parts of the business that determine whether marketing actually works.

Get the level of marketing leadership you need

For some organizations, that means ongoing Fractional CMO leadership. For others, it starts with a focused strategic project.

Ongoing

Fractional CMO

Ongoing, month-to-month senior marketing leadership for organizations that need someone to own the marketing function without hiring a full-time CMO.

I set the strategy, lead the people and partners doing the work, connect marketing to the broader business, and create accountability around the numbers that matter.

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Project-Based

Focused Projects

Not every marketing challenge requires an ongoing engagement. I also take on select one-off projects when there’s a clear problem to solve, opportunity to evaluate, or decision to make.

That might include a focused marketing review, positioning and messaging work, go-to-market strategy, an assessment of what’s working and what’s not, or a broader strategic marketing plan.

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What my clients are saying

Our marketing attempts felt like guesswork and a bit chaotic. Dan walked us through content planning, marketing channels, and execution of a plan designed to engage our audience without overwhelming us. The progress we are making now is clear and measurable.

The strategy work helped us clarify our thinking, sharpen our direction, and feel more confident about where to focus our marketing efforts moving forward.

Dan has been at the helm of so many important marketing initiatives. We were able to measure our leads better than ever before and increase our intake inquiries. Our marketing feels more streamlined, organized, and clearly defined.

Champion Partner

Nearly 20 years in marketing taught me to look beyond marketing

I spent more than a decade on the agency side, then several years consulting with companies on marketing, strategy, and growth. Along the way, I learned that the biggest marketing problems rarely stay neatly inside the marketing department.

Today, I bring those experiences together as a Fractional CMO, with a focus on FamTech companies and Behavioral Health Practices.

More about Dan and my approach →

It starts with a conversation

STEP 01

Let's talk about what's going on

We'll talk about your business, what's working, what's not, what you're trying to accomplish, and where you're getting stuck.

STEP 02

I'll give you my perspective

I'll share what I see, where I think the biggest opportunities are, and — if I can help — what I'd recommend.

STEP 03

You decide what makes sense

That might mean an ongoing Fractional CMO engagement, a focused project, or simply taking what we discussed and running with it.