Marketing leadership for FamTech companies — from strategy through execution.
I’m a Fractional CMO with nearly 20 years of experience across agencies, in-house teams, and consulting. I work exclusively with FamTech companies: the brands, platforms, and services built for families, parents, and caregivers.
FamTech is not a simple market. You’re often marketing to multiple audiences at once — parents, employers, providers — during emotionally complex, high-stakes moments. Trust matters more than cleverness. Timing matters more than volume. And generic playbooks fall apart fast.
I chose this space deliberately because good marketing here makes a genuine difference in people’s lives. And after years of immersion — working with FamTech founders, building marketing systems across the space, and hosting Founders in Full, a podcast dedicated to the people shaping the future of family-focused solutions — I bring pattern recognition that most fractional CMOs can’t.
Whether you need a focused strategy engagement or an embedded marketing leader who owns your strategy, directs execution, manages your vendors, and drives measurable growth — my job is to move your marketing forward at the right pace for your stage.
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I live in the Chicago area with my wife, our two kids, and a golden retriever who has never once cooperated for a family photo.
What you can expect.
Clarity before activity
Most marketing problems aren’t channel problems — they’re clarity problems. I start by understanding what you’re actually trying to accomplish, then build and execute a plan to get there.
FamTech-specific expertise
I don’t apply generic B2C or SaaS playbooks to FamTech. The category has its own rules, and I’ve spent years learning them across many companies and stages.
Honest over comfortable
I’ll tell you what’s not working, even if it’s something you’ve invested in. Founders deserve honest feedback, not validation of sunk costs.
Results over reports
I care about measurable outcomes — retention, pipeline, qualified leads — not vanity metrics or beautiful decks that sit on a hard drive.
The right level of leadership
Different stages need different things. I’ll recommend the engagement that fits where you are now — and scale with you as your needs evolve.
A partner, not a vendor
Every founder I work with is a genuine priority. I stay selective so I can be deeply invested in every business — not spread thin across a long roster.