Fractional CMO Engagement

What it is

This is embedded marketing leadership — not advisory, not outsourced. I join your team as your senior marketing leader on a fractional basis, owning strategy, execution oversight, and accountability for growth. Every engagement is custom-scoped to exactly what your company needs right now — the level of involvement, the hours, and the execution support can all be tailored. You get what you actually need, no more and no less.

What’s included

Marketing strategy and quarterly planning
Weekly or biweekly leadership cadence with your team
Content strategy and editorial calendar ownership
Vendor and agency management — setting direction and holding them accountable
Channel performance tracking and optimization
Direct ownership of marketing KPIs and reporting
Hiring recommendations when your team needs to grow
Hands-on execution support scaled to what your company needs

What I own

The marketing function — whatever that looks like for your company right now. Strategy, execution, vendors, metrics. I’m accountable for results, not just recommendations. When something isn’t working, I diagnose it and fix it. When something is working, I scale it. The scope flexes as your needs evolve.

What this looks like in practice

I run your weekly marketing standup and make sure the team is executing against the right priorities
I manage your agency relationships — setting direction, reviewing deliverables, and holding them accountable for performance
I own your marketing metrics and report monthly on what’s working, what’s not, and what we’re changing
I build and maintain your content calendar and make sure content is being produced consistently and strategically
I identify when you need to hire, help define the role, and support the hiring process
I track channel performance and reallocate budget based on what the data tells us
When a campaign underperforms, I diagnose why and adjust — I don’t wait for a monthly review to flag problems

You get a CMO — and the network that comes with one

Most FamTech companies don’t have a full marketing team, and you don’t need to build one before we start. When your marketing requires specialist execution — paid media, SEO, content writing, PR, design, branding, or anything else — I bring in trusted partners I’ve built relationships with across nearly two decades in marketing.

I find the right people, vet them, onboard them, manage the work, and hold them accountable for results. That’s not an add-on — it’s a core part of how a CMO operates. You shouldn’t have to manage your marketing leader and a handful of freelancers separately. That defeats the purpose.

And if you already have vendors, freelancers, or agency partners you want to keep working with, that works too. I’ll integrate them into the plan, set clear expectations, and make sure everyone is pulling in the same direction.

Either way, you get one person who owns the full picture — not a patchwork of disconnected specialists.

Who this is for

Growth-stage FamTech companies that need a real marketing leader but aren’t ready for — or don’t need — a full-time CMO. Whether you need light strategic direction with your existing team handling execution, or a more hands-on leader who’s deeply embedded in day-to-day marketing operations, this engagement is built to fit. We scope it together based on where you are right now.

Commitment

Month-to-month after an initial 3-month commitment. The first 2–4 weeks include a structured onboarding period where I get to know your team, assess your current marketing, and build a prioritized plan before we start executing.

How this compares to a full-time CMO

A full-time CMO costs $200K–$350K+ per year fully loaded. Most growth-stage FamTech companies don’t need that volume of leadership hours — they need the right leader at the right intensity and the right scope. A Fractional CMO engagement gives you experienced, accountable marketing leadership at a fraction of that cost, with the flexibility to scale up or down as your company grows.