Strategic Partnership

What It Is

An ongoing engagement where I serve as your senior marketing leader — setting direction, guiding priorities, and making sure your team or agencies are focused on the work that matters most.

This is the right fit when you have people who can execute (a marketing hire, a content person, an agency) but need experienced leadership to point them in the right direction and keep things moving.

What’s Included

• Biweekly strategy calls (60–90 min)
• Ongoing async communication (Slack, email, Loom) for real-time guidance between calls
• Monthly marketing review: what’s working, what’s not, what’s next
• Messaging and positioning oversight
• Channel strategy and prioritization
• Campaign and content review before launch
• A defined bank of execution support hours for hands-on work when needed

What I Own

Strategic direction, marketing priorities, and quality of execution. I set the plan, review the work, and adjust the strategy as we learn. Your team or agencies handle the day-to-day. I make sure it’s the right work, done well.

What This Looks Like in Practice

• You have a content person but aren’t sure what they should be creating — I build the editorial strategy and review their output
• You have an agency running ads but aren’t confident in the targeting or messaging — I direct the strategy and hold them accountable
• You’re making marketing decisions on gut feel — I bring a framework and data-informed perspective so you invest in the right places
• Your marketing feels busy but not productive — I cut the noise and focus your team on the 3–5 things that will actually move the needle

Who This Is For

Companies with some internal execution capability who need senior strategic direction to focus and accelerate their efforts. You’re not starting from zero — you’re making sure what you’re doing is the right thing, done well.

Commitment

Month-to-month after an initial 3-month commitment. The first 2–4 weeks include a structured onboarding period where I audit your current marketing, meet your team, and build a prioritized plan.