Build a complete marketing foundation in 3–4 weeks.
A comprehensive, multi-week strategy engagement that gives you a full marketing plan — not a slide deck that collects dust, but a practical foundation you can execute against.
I audit your current marketing, assess your competitive landscape, interview key stakeholders, and deliver a complete strategy: positioning, messaging, audience definition, channel priorities, a 90-day execution roadmap, and budget recommendations.
I dig into your current marketing, analytics, competitive landscape, and business context. I interview key stakeholders (you, your team, and optionally customers or partners) to understand what’s working, what’s not, and where the real opportunities are.
I build your strategic foundation: brand positioning, messaging framework, ideal customer profile (ICP) definition, channel strategy, and competitive differentiation. This is where scattered efforts get turned into a focused system.
I deliver a complete strategy document including a 90-day execution roadmap, budget recommendations, and team/resource requirements. We walk through everything together in a 90-minute working session so you understand the reasoning behind every recommendation.
One follow-up call to answer questions, troubleshoot early execution challenges, and make adjustments based on what you’ve started doing. This ensures the strategy doesn’t just sit on a shelf.
Companies at a strategic inflection point — pre-launch, entering new markets, post-funding, or resetting after scattered marketing efforts. This is also a great way to test working together before committing to an ongoing Fractional CMO engagement.