I work with growing FamTech companies and behavioral health group practices to set marketing strategy, lead teams and partners, and keep execution aligned with business goals.
You may already have customers, a growing team, and people handling marketing. But new services, locations, audiences, or growth targets bring more decisions—and more coordination.
Someone needs to determine where to invest, give the team clear priorities, and understand whether the work is producing the results the business needs. When that responsibility stays with the founder or gets spread across several people, important decisions can stall and competing priorities can pull the work in different directions.
As your fractional CMO, I take responsibility for leading that work.
Turn business goals into marketing priorities, investment decisions, and a practical plan—with clear choices about what to pursue and what can wait.
Assess the capabilities you need, make better use of existing resources, and determine where hiring or outside expertise would help.
Give employees, agencies, and freelancers direction, feedback, and accountability. Coordinate responsibilities and dependencies across concurrent priorities.
Make sure messaging, the website, campaigns, and sales or intake work together—from first contact through becoming a customer or client.
Establish meaningful measures, review progress, and adjust priorities as results emerge, goals change, or new challenges arise.
Marketing decisions depend on what’s happening across the business.
If inquiries aren’t becoming clients, we need to understand lead quality and the intake process. If one location has capacity while another is full, marketing needs to reflect that. If acquisition is growing but customers aren’t staying, retention deserves attention.
I work with you and the relevant people on your team to understand these issues and determine what marketing should do in response. That helps us direct investment toward the growth the business can support.
I’m hands-on with strategy, analysis, positioning, messaging, planning, and important decisions. I also handle agreed execution, review work, and help resolve problems alongside your team.
We’ll determine what I handle directly, what your team owns, and where outside specialists would help. The mix depends on your priorities, available resources, and the scope we agree on—and we can adjust it as your needs evolve.
Your team might include an internal marketing lead, several outside partners, or a smaller group whose capabilities need to develop. We’ll build around what you have and identify the resources needed to carry out the plan.
The engagement reflects the level of leadership and execution your business needs. That may mean directing a small team around a few priorities or taking a more involved role across multiple initiatives, partners, and stakeholders.
We agree on the scope, working cadence, and monthly fee based on those responsibilities, including the execution I’ll handle directly. We can revisit that scope as your needs change.
Meet with you and the relevant team members to make decisions, resolve issues, and review progress. Weekly collaboration is typically the starting point, with additional coordination built around the work.
Review work, analyze performance, coordinate partners, and move priorities forward so progress continues between scheduled conversations.
Keep people informed about decisions, responsibilities, progress, and issues that need attention.
Track the measures tied to your goals and use the findings to decide what to continue, change, or stop.
Revisit the plan as the business evolves, including changes in services, audiences, capacity, resources, and growth goals.
Maintain continuity as we learn, improve, and adapt the marketing. The scope can evolve by agreement as your needs change.
We build an understanding of the business while addressing useful opportunities from the start.
Review your goals, customers, economics, team, partners, marketing, and performance. Hear from the people whose work affects execution and results.
Agree on the most important outcomes, immediate improvements, responsibilities, resource needs, and measures of progress.
Coordinate execution, resolve obstacles, and establish the communication and review routines that keep priorities moving.
Use results and changes in the business to update the strategy, allocation of resources, and next steps.
Have a defined strategic challenge to work through?
Explore Focused Marketing Projects →We’ll agree on the level of involvement, responsibilities, and working cadence your organization needs. More complex engagements may require additional team meetings, partner coordination, and involvement across several initiatives. The scope and monthly fee reflect that commitment.
Yes, I can handle execution as well as lead it. That may include developing messaging, writing key content, building campaign plans, analyzing performance, or working directly with your team to get important initiatives underway.
We’ll agree on the execution you need from me and factor that into the scope and monthly fee. Where ongoing production or specialized work calls for additional support, I can help put the right people in place and lead their work.
The scope can evolve as your needs change. Engagements are month-to-month, and we can adjust the balance of leadership and execution together rather than locking you into a fixed arrangement.
No. You do need resources for execution, whether that work is handled by me within the agreed scope, your employees, or outside partners. We’ll identify gaps and determine the right mix for your business.
Yes. That can include setting priorities, reviewing plans and work, coordinating responsibilities, evaluating performance, and addressing issues with you and your partners.
My role sits within your leadership team. I help determine what marketing needs to accomplish, where resources should go, and how internal staff and outside partners should work together. An agency may be one of those execution partners.
Engagements are ongoing and month-to-month. We review the relationship and scope as your needs evolve.
We can start with the business challenges you’re facing and the support already in place. I’ll recommend whether ongoing leadership or a focused project makes more sense.
Tell me what you’re working toward, how marketing is managed today, and where you need more direction or support.
Let’s Talk →