Full Fractional CMO

What It Is

The full operator engagement. I function as your Chief Marketing Officer on a part-time basis — embedded in your team, accountable for outcomes, and responsible for making your marketing drive growth.

I own your marketing function: strategy, execution oversight, vendor management, channel performance, team development, and accountability for growth metrics. This is not advisory. This is marketing leadership.

What’s Included

Everything in the Strategic Partnership engagement, plus:

Weekly team standups and execution management
Direct ownership of marketing KPIs and pipeline metrics
Vendor and agency management: hiring, directing, and holding accountable
Content strategy and editorial calendar ownership
Channel performance tracking and optimization
Team hiring recommendations and development
Monthly executive reporting on marketing performance
Expanded execution hours for hands-on strategic work

What I Own

Your marketing function. Strategy, execution, team, vendors, metrics. I’m accountable for results — not just recommendations. When something isn’t working, I diagnose it and fix it. When something is working, I scale it. You get a marketing leader who drives outcomes, not a consultant who delivers opinions.

What This Looks Like in Practice

I run your weekly marketing standup and make sure the team is executing against the right priorities
I manage your agency relationships — setting direction, reviewing deliverables, and holding them accountable for performance
I own your marketing metrics and report monthly on what’s working, what’s not, and what we’re changing
I build and maintain your content calendar and make sure content is being produced consistently and strategically
I identify when you need to hire, help define the role, and support the hiring process
I track channel performance and reallocate budget based on what the data tells us
When a campaign underperforms, I diagnose why and adjust — I don’t wait for a monthly review to flag problems

You get a CMO — and the network that comes with one.

Most FamTech companies don’t have a full marketing team, and you don’t need to build one before we start. When your marketing requires specialist execution — paid media, SEO, content writing, PR, design, branding, or anything else — I bring in trusted partners I’ve built relationships with across nearly 20 years in marketing and eight years of consulting.

I find the right people, vet them, onboard them, manage the work, and hold them accountable for results. That’s not an add-on — it’s a core part of how a CMO operates. You shouldn’t have to manage your marketing leader and a handful of freelancers separately. That defeats the purpose.

And if you already have vendors, freelancers, or agency partners you want to keep working with, that works too. I’ll integrate them into the plan, set clear expectations, and make sure everyone is pulling in the same direction.

Either way, you get one person who owns the full picture — not a patchwork of disconnected specialists.

Who This Is For

Growth-stage FamTech companies that need a real marketing leader but aren’t ready for (or don’t need) a full-time CMO. Companies that want someone who will own outcomes, build systems, and drive measurable growth — not just advise from the sidelines.

This engagement is also right for companies that started with a Strategic Partnership and are ready to go deeper — handing over full operational ownership of marketing so the founder can focus on product, fundraising, and running the business.

Commitment

Month-to-month after an initial 3-month commitment. The first 2–4 weeks include a structured onboarding period where I audit your current marketing, meet your team, and build a prioritized execution plan before we start shipping.

How This Compares to a Full-Time CMO

A full-time CMO costs $200K–$350K+ per year fully loaded. Most growth-stage FamTech companies don’t need that volume of leadership hours — they need the right leader at the right intensity. A Full Fractional CMO engagement gives you experienced, accountable marketing leadership at a fraction of that cost, with the flexibility to scale as your company grows.