Fractional CMO for Growing FamTech Companies

Get the strategic marketing leadership you need to reach more families—and help them thrive.

Hey, I’m Dan.

I help FamTech brands grow with clarity, strategy, and momentum.

For the past 20 years, I’ve helped companies get better results from their marketing—everything from big-agency campaigns to hands-on consulting work with growing companies. Today, I focus on supporting founders and businesses that are creating tools, products, and services designed to help families thrive.

If you're building something meaningful and need experienced marketing leadership without the overhead, you're in the right place.

What is FamTech?

FamTech is a growing category of companies building tools, products, and services that support modern families—everything from health and wellness to parenting, family finance, education, and more.

These businesses may look different on the surface, but they all share a mission… to help families thrive.

Why Focus on FamTech?

I believe FamTech companies are solving some of the most urgent and important challenges families face today.

That’s why I’ve chosen to focus exclusively on this space—offering strategic marketing leadership to founders who are building for families and ready to grow with clarity, purpose, and focused execution.

What You Get When You Work With a Fractional CMO

Strategic Clarity

You get a focused marketing strategy built around your mission, audience, and product—so you can communicate clearly, connect faster, and grow more intentionally.

Ongoing Support

You get hands-on leadership that keeps your internal or external teams aligned, moving, and executing—without dropping the ball or losing momentum.

Fractional Flexibility

You get senior-level marketing expertise on a flexible, month-to-month basis—without the cost or commitment of a full-time hire.

FamTech Focus

You get a strategic partner who understands the FamTech space—someone who tracks the trends, knows what’s working, and helps you make smarter, faster decisions.

What Does a Fractional CMO Actually Do (Day to Day)

I don’t just build a plan for you—I help you put it into action. I work with you on an ongoing basis because marketing isn’t a one-and-done effort. It requires someone who’s keeping an eye on the big picture, thinking a few steps ahead, and constantly adjusting the approach to keep things moving in the right direction. I provide the leadership and structure your marketing needs to make real, lasting progress.

Build the Foundation

  • Clarify positioning and messaging

  • Define your audience and value prop

  • Create a focused marketing plan

  • Set realistic goals and KPIs

Lead the Work

  • Manage internal teams or freelancers

  • Oversee agency and vendor relationships

  • Run planning meetings and marketing check-ins

  • Make sure everyone’s aligned and accountable

Drive Execution

  • Guide initiatives from idea to launch

  • Review creative and content

  • Help prioritize projects and sprints

  • Spot what's working (and what’s not)

Advise & Adapt

  • Coach founders or junior marketers

  • Adjust strategy based on results

  • Track performance and optimize

  • Keep marketing connected to your business goals

Who I Work With

  • From pediatric care platforms to mental health apps for parents, companies in this space often struggle to differentiate in a crowded and sensitive market. I help clarify your messaging, build trust with your audience, and craft go-to-market strategies that drive adoption without fear-based tactics.

  • Whether you're offering budgeting tools, insurance guidance, or long-term planning apps, your challenge is gaining trust in a category filled with complexity and skepticism. I work with you to simplify your message, highlight your value, and create campaigns that connect emotionally and rationally with modern parents.

  • Parents are overwhelmed with options and advice. Companies in this space need to stand out by providing clarity, credibility, and tangible outcomes. I help you position your brand as a trusted resource and build marketing systems that drive both engagement and long-term loyalty.

  • This is one of the most personal and emotionally charged categories in FamTech. The challenge? Balancing empathy with education while building a brand people feel safe turning to. I help shape messaging that’s sensitive, inclusive, and strategic—so you can scale with integrity.

  • Navigating healthcare, recovery, and new-parent overwhelm is no small task—for both your users and your marketing. I help you identify your most valuable audience segments, clarify your offerings, and create marketing plans that prioritize support over selling.

  • Communities are powerful—but only if people know they exist and see their value. I help you create positioning and campaigns that highlight the benefits of connection, drive signups, and build brand advocates through meaningful content and member journeys.

  • From childcare coordination to career coaching, companies in this space must speak to both ambition and anxiety. I help you balance messaging for working parents and HR decision-makers while building demand through content, partnerships, and performance marketing.

  • From elder care coordination to caregiver support tools, companies in this space face the challenge of serving the "sandwich generation"—those caring for both kids and aging parents. I help you clarify your value, speak to overwhelmed decision-makers, and develop marketing strategies that build trust and drive consistent engagement.

FamTech is a growing and diverse space—but the one thing all companies share is a focus on helping families thrive. I work with founders and teams building tools, products, and services that support modern families—from planning to parenting and everything in between.

Not sure where your company fits? If your work supports parents or families in any way—I’d love to hear about it.

Getting Started is Easy

Here’s how I can help you build momentum from day one.

1. Book a Call

First, I’ll need some information about you and your company so I can get an understanding of your goals and current marketing efforts. Then we’ll meet for 30 minutes to talk through where you are, what’s getting in the way, and what kind of support I can provide.

2. Get a Custom Plan

If it’s a good fit, I’ll recommend a starting point—whether that’s developing your overall strategy, optimizing execution, or both. You’ll get clear next steps and a roadmap designed around your business, your team, and your growth goals.

3. Start Seeing Progress

From there, we’ll work together on a month-to-month basis. I’ll lead strategy, guide execution, and make sure everything stays aligned and moving forward. You’ll get dedicated, senior-level marketing leadership—without the overhead of a full-time hire.

“Working with Dan has been a game changer for us. He gets us, our mission, and most importantly our customers. Now we have a clear path forward and someone to help us get the most out of our marketing investments.”

Book a Strategy Call

On the call we’ll talk through your goals, challenges, and where marketing can make the biggest impact. To make the most of our time, you’ll need to provide some information about your company (before we meet) so I can come prepared with ideas tailored to your business. No obligation, no pushy sales pitch—just a helpful conversation with someone who knows marketing and the FamTech space.

Stay in The Loop

Get occasional emails with marketing insights and real-world advice—built for FamTech founders who want to grow, connect with families, and make smarter marketing decisions.